The brand was founded by the world-renowned Italian fashion designer Laura Biagiotti, who has gained recognition for her soft, feminine, and luxurious designs, earning her the title "Queen of Cashmere." Her creations include clothing, accessories, and footwear, combining classic Italian craftsmanship with modern elegance, offering both style and comfort to the wearer. Laura Biagiotti is globally esteemed in women's fashion and reflects a timeless, refined aesthetic.