Privacy policy

Privacy Policy

Last updated: May 13, 2026

Proshoe OÜ (registration number 12894089, address Uus-Tatari tn 21-20, 10134 Tallinn, Estonia) operates the ShoeShop.ee online store and acts as the controller of your personal data.

Our online store is powered by Shopify, which enables us to provide our e-commerce services. This Privacy Policy explains how we collect, use, store, and share your personal data.

1. Personal Data We Collect

We may collect the following personal data:

First and last name;
Email address;
Telephone number;
Shipping and billing address;
Payment-related information;
Order history;
Customer support inquiries and communications;
IP address;
Device and browser information;
Online store usage data;
Information collected through cookies and similar technologies.

2. Sources of Personal Data

We collect personal data:

Directly from you when you place an order, create an account, or contact us;
Automatically when you use our online store;
From service providers that help us operate our online store;
From partners such as payment and logistics service providers.

3. Purposes of Processing Personal Data

We use your personal data for the following purposes:

Processing and fulfilling orders;
Accepting payments and issuing refunds;
Delivering products;
Managing returns and exchanges;
Providing customer support;
Preventing fraud and ensuring security;
Analyzing and improving the performance of our online store;
Sending marketing communications where you have provided consent;
Complying with legal obligations.

4. Legal Basis for Processing

We process personal data on the following legal bases:

Performance of a contract with you;
Compliance with legal obligations;
Our legitimate interests in operating a secure and efficient online store;
Your consent where required (for example, for marketing communications).

5. Sharing Personal Data

We may share your personal data with:

Shopify – e-commerce platform and data hosting provider;
Montonio – payment processing and shipping management provider;
Logistics partners (such as Omniva, DPD, and SmartPost Itella);
Accounting and IT service providers;
Public authorities where required by law.

6. Shopify's Role

Shopify processes personal data on our behalf and may, in certain circumstances, act as an independent controller for purposes such as service improvement, security, and legal compliance. For more information, please refer to Shopify's Consumer Privacy Policy.

7. International Data Transfers

Your personal data may be processed outside the European Economic Area (EEA). Where this occurs, appropriate safeguards will be implemented, including the use of European Commission Standard Contractual Clauses or other legally approved transfer mechanisms.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy or to comply with legal obligations.

Accounting records are retained for 7 years;
Customer account information is retained until the account is deleted;
Marketing-related data is retained until consent is withdrawn.

9. Your Rights

You have the right to:

Receive information about the processing of your personal data;
Access your personal data;
Request correction of inaccurate data;
Request deletion of your personal data;
Restrict the processing of your personal data;
Object to processing;
Receive your personal data in a structured and commonly used format;
Withdraw consent at any time;
Lodge a complaint with the Estonian Data Protection Inspectorate.

10. Marketing Communications

We will send newsletters and promotional offers only with your consent. You may withdraw your consent at any time by using the unsubscribe link included in our emails or by contacting us at info@shoeshop.ee.

11. Children's Privacy

Our services are not directed at children, and we do not knowingly collect personal data from minors.

12. Data Security

We implement reasonable technical and organizational measures to protect your personal data. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be published on our website together with the date of the most recent update.