ON (also known as On Running) is a Swiss sports shoe and activewear brand that was founded in Zurich in 2010 by three enthusiastic runners with the goal of transforming the running experience and athletic style. The brand is known for its innovative CloudTec® cushioning system, which creates a light and comfortable feeling — as if running on clouds. ON's design combines cutting-edge technology, modern functionality, and minimalist style, making it a popular choice for serious runners and everyday casual wear around the world.